Phantom Technology Solutions Blog

Data informs decision making, and your business creates countless data throughout the course of its operations. However, metadata—or data about data—offers a unique opportunity to businesses that understand how it works, particularly in the realm of business intelligence (BI) or business analytics (BA). Let’s discuss the importance of metadata and what your company can glean from it.

It has become evident over the past several years that understanding how to use all the data that your business creates and obtains has been viewed from many different angles. Metadata is all the underlying information about data.

Customer relationship management software, or CRM tools, are not just for use by large corporations with a large workforce. They can be used by small businesses, too, and there are several benefits for an SMB to use one. Here are some of the many benefits you can expect to receive from using a CRM for your organization.